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Special Edition Mountain Dew Cans Bring Neon Inks to Middle East

Crown also worked with PepsiCo and INX to secure the necessary regulatory approvals.

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By: Anthony Locicero

Copy editor, New York Post

Mountain Dew, a PepsiCo International brand, launched a special edition 33cl package featuring fluorescent inks in the Middle East.

Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo.

The neon color glows in the dark.

The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan at full line speed.

Crown also worked closely with PepsiCo and INX to secure the necessary regulatory approvals. The neon cans were sold in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan markets beginning in August 2018.  

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